
04 June 2004
COMVITA NZ IS SUSTAINABLE BUSINESS
AWARD WINNER
Environment Bay of Plenty’s Sustainable Business Kauri Award winner is natural health products company, Comvita New Zealand.
The Environment Bay of Plenty Sustainable Business Awards were presented at a gala dinner in Rotorua on 03 June. Comvita New Zealand won the Kauri Award for large businesses, sponsored by the University of Waikato Management School.
Comvita Sales and Marketing Manager Scott Coulter says “sustainability is increasingly important for our business. Consumers are beginning to judge companies on their sustainable business efforts and there’s no doubt that taking an early position will reap commercial benefits.”
The Te Puke-based operation manufactures and markets a wide portfolio of natural health and medical products, many derived from honeybees – including Manuka honey, Propolis, and Pollen.
Mr Coulter says Comvita positions its products at the premium end of the market, with the Comvita brand a key competitive advantage.
“We need to meet our customers’ expectations in the sustainability area to maintain our price premium in the global market. We have developed a strong and well recognised international brand. One of our major points of difference is New Zealand – the country itself provides us with the highest quality natural products found anywhere in the world.”
Comvita has traditionally been active in this area with a commitment to both environmental and social sustainability demonstrated through a variety of initiatives. Over the past twelve months the company has started to pull these initiatives together into specific projects with clear business objectives.
Mr Coulter says it makes good sense for New Zealand businesses to be proactive in this area. “A commercially sensible approach can improve business performance in all three key areas - economic, social and environmental sustainability.”
He says “we still have much work to do. It is important that any changes we make in the name of sustainability are not just for cosmetic purposes, but they create real benefits to people and the environment. This is a challenge that sustainability brings, balancing commercial reality with the potential business benefits that can be gained.”
ENDS